Chief Executive Officer | PHCA Administration, LLC; CEO, Novelle Health, LLC; CEO, Novelle Venture Partners
Rich is our CEO. He oversees the strategic direction of our entire Family of Companies including pediatric practice management, data science, real estate investments, and related healthcare ventures. See his bio at
Medical Director & Managing Partner | Pediatric Health Care Alliance, PA; Chief Medical Officer, Novelle Health, LLC
Karalee Kulek-Luzey, M.D., joined the Alliance in 1997 with one of the six founding practices, Tampa Bay Pediatrics. She has practiced pediatrics in Tampa for 20 years. In addition to serving as Medical Director for the Alliance, she also maintains a half-time appointment schedule at our South Tampa Office and currently serves as Chief of Pediatrics at St. Joseph's Hospital.
Dr. Kulek-Luzey received her undergraduate degree from the University of South Florida, Tampa, Florida (1985) and her Doctor of Medicine from the University of South Florida, School of Medicine, Tampa, Florida (1990). She completed her internship (1991) and residency (1993) in Pediatrics at the University of South Florida - All Children's Hospital, Tampa, Florida. Dr. Kulek-Luzey has been Board Certified by the American Board of Pediatrics since 1993.
Dr. Kulek-Luzey is continually recognized on the Best Doctors in America® list, a leading resource for linking consumers with expert medical care. Physicians are chosen through an exhaustive peer-review survey that asks: "If you or a loved one needed a doctor in your specialty, to whom would you refer them?" Only physicians who earn the consensus support of their peers are included.
Chief Administrative Officer | PHCA Administration, LLC; Chief Administrative Officer, Novelle Health, LLC
Debra’s executive experience includes the successful development and expansion of a private company that provides practice management services to independently-owned private medical groups. She joined the PHCA family of companies at its inception in 1998 and advanced through increasingly progressive roles in finance and operations, actively contributing to the company’s growth and profitability. Before joining PHCA, she worked as an Accounting Manager and an Auditor at a large regional accounting firm.
Debra is a Certified Public Accountant (CPA) and holds a Bachelor's Degree in Accounting from the State University of New York at Albany, and a Masters in Health Administration from Seton Hall University.
Chief Operating Officer | PHCA Administration, LLC; Chief Operating Officer, Novelle Health, LLC
Maireni Salas joined Pediatric Health Care Alliance in 2017. She has over 15 years of experience as an operations executive and brings extensive skills in multi-site management, team building, health care program management, and budget oversight. Before joining PHCA, Maireni worked as the Executive Director at CarePoint Health System in New Jersey, where she oversaw 17 outpatient clinics and managed over 90 administrative staff.
Maireni earned a Bachelor’s in Criminal Justice and Law Enforcement Administration from City University of New York and a Master’s (summa cum laude) in Public Administration from Metropolitan College of New York. She also completed the Leadership Strategies for Evolving Health Care Executives program at Harvard School of Public Health, a highly competitive and cutting-edge course exclusively tailored for executives in the healthcare industry.
Her passions include philanthropy and helping at-risk, vulnerable youth populations. She founded a youth leadership program in Hudson County which raised over $125,000 in scholarships through the foundation.
Darwin Baird, Director of Information Technology | PHCA Administration, LLC
Darwin Baird is a highly skilled individual with a diverse background in the technology industry. As a graduate of Wentworth Institute of Technology, he brings forth a solid educational foundation coupled with over two decades of hands-on experience. Darwin's tenure at WebMD displayed his ability to lead and mentor teams, providing technical guidance and ensuring a smooth support process He later served as a Systems Engineer at McKesson Corporation, where he applied his technical prowess to design, implement, and maintain robust systems infrastructure. In 2005 Darwin joined the PHCA family and is currently serving as the IT Director, where he provides strategic leadership, overseeing the organization's IT operations, and aligning technology initiatives with business goals. Darwin holds certifications that underscore his proficiency in various technologies, including SCO UNIX, AIX, and Microsoft Azure. His multifaceted career has seen him excel in various roles, highlighting a versatile skill set and a commitment to delivering exceptional results. Darwin’s comprehensive skill set, coupled with his wealth of experience, positions him as a valuable asset in the ever-evolving landscape of technology. His commitment to excellence and adaptability makes him a standout professional in the field.
Director of Revenue Cycle Management | PHCA Administration, LLC
Bryan joined Pediatric Health Alliance in 2010. A product of University of South Florida, Bryan has over 30 years of operational, managerial experience in the Medical Revenue Cycle Management industry. Prior to joining PHA, Bryan gained his analytical skills, managerial experience, and proven track record in revenue cycle management by working for Drs. Sheer, Ahearn & Associates, along with national corporations such as Foster/General Medical, Team Health Radiology, and Apria Healthcare.
Don Szewczyk, Director of Data Science and Information Systems, Privacy Officer | PHCA Administration, LLC
Malinda Waters, Director of Health Information Services | PHCA Administration, LLC
Jennifer Cherres, Director of Finance | PHCA Administration, LLC
With 12 years of Accounting and Finance experience and a Bachelor's Degree in Accounting from Eastern Michigan University, Jennifer joined Pediatric Health Care Alliance in 2019 as the Manager of Accounting. She worked to ensure the accuracy of the company’s financial files and data.
In January 2021, Jennifer was promoted to Director of Finance and continually works hard to maintain the integrity of the company’s financial information and to assist in the success and growth of the practice.
